Cookie Policy

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owner.

Cookies allow websites to remember your actions and preferences (such as login details, language, font size, and other display preferences) over a period of time, so you do not have to re-enter these every time you visit or browse from page to page.

Session vs Persistent cookies

Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a set period or until you delete them manually. We use both types depending on the purpose.

First-party vs Third-party cookies

First-party cookies are set directly by our website. Third-party cookies are set by external services we use, such as Google Analytics or booking software. These third parties have their own privacy policies which we link to where relevant.

We use cookies for the following purposes:

• To ensure our website functions correctly and securely.
• To remember your preferences and settings between visits.
• To understand how visitors use our website so we can improve it.
• To measure the effectiveness of our marketing campaigns.
• To provide relevant content and personalise your experience.
• To enable our booking and appointment system to operate.
• To comply with our legal and regulatory obligations.

The cookies we use fall into four main categories. The table below provides an overview of each category and how we use them.

Essential cookies are strictly necessary for our website to function. They do not require your consent under PECR and cannot be turned off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.

Analytics cookies help us understand how visitors use our website. We use this information to improve our site and provide a better experience. All data collected is aggregated and anonymised — we cannot identify you personally from this data.

We use Google Analytics 4 (GA4) with IP anonymisation enabled. We have also implemented Google Consent Mode v2 to ensure data is only collected in line with your preferences.

Google Consent Mode v2 configuration

You can opt out of Google Analytics tracking at any time by visiting tools.google.com/dlpage/gaoptout or by adjusting your cookie preferences through our consent banner.

Marketing cookies are used to track visitors across websites and to display adverts that are relevant and engaging to individual users. We may use these cookies in connection with digital advertising campaigns aimed at promoting our clinic's services.

Some cookies on our website are set by third-party services we use to support our clinic operations and online presence. These third parties have their own privacy and cookie policies.

When you first visit our website, you will be shown a cookie consent banner. This banner gives you clear control over which categories of cookies you accept, in line with our obligations under PECR and the UK GDPR.

What your choices mean

• Accept all — you consent to all cookie categories including analytics and marketing.
• Reject non-essential — only essential cookies will be set. No analytics or marketing data will be collected.
• Customise — you can choose which categories to enable or disable independently.

Withdrawing consent

You may change or withdraw your consent at any time. Your preferences are stored in a first-party cookie. To reset your preferences, clear your browser cookies or contact us and we will assist you.

In addition to our consent banner, you can control and delete cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and be notified when cookies are set. Note that disabling cookies may affect the functionality of some parts of our website.

Browser cookie settings

Relevant legislation

• PECR The Privacy and Electronic Communications Regulations 2003 govern the use of cookies in the UK and require consent for non-essential cookies.
• UK GDPR The UK General Data Protection Regulation sets out the lawful basis for processing personal data, including data collected via cookies.
• DPA 2018 The Data Protection Act 2018 supplements the UK GDPR and provides specific exemptions and derogations for the UK context.